Enjoy the vehicle but wish there were more options to customize at a reasonable cost through the dealership.

I would suggest the ability to customize your vehicle for purchase at a dealership without huge cost to customer. I would suggest to bring some of the products from the ChevyMall website to the dealership. I would suggest making fog lights available on lower trim models since this is a safety item. I would suggest relocating the center console cup holders, position feels awkward. Redesign location of shifter, located in awkward position, not comfortable. Love leatherette/ cloth interior on seats but not thrilled with interior seat material. Suggest re-working headlights to include LED lighting technology. Suggest improving taillights for a more aggressive look with less red lens and more LED/material choice finishes so the taillights feel like they are integrated as part of the car. Nissan/Toyota/Hyundai do this well. Pay attention when designing the vehicle to look aggressive during the daytime and how it's exterior lighting affects it's look at night. Add more effect lighting in the back seating area. Design the back seats to recline for more comfort during long trips. Add more features to the center console for passenger comfort ( ie. sliding armrest, fwd and back for more comfort) storage, accessory hook-up, lighting, pull out tray for phone or Ipad placement to watch movies, power hook-up... Pass thru built into armrest to trunk. Padding on sides of center console to rest leg against and create more legroom so they don't hit when legs are resting outward. Redesign vehicle front end to integrate license plate as part of vehicle instead of just putting a bracket on car. For those of us that have to have a front plate it really takes away from the look of the car in the center of the grill. Use more chrome accents in design features. This is a very good car but it could be a great car and so much more competitive with design features that are unique and different than the competition. The only way to be better is to be better!

Love the vehicle and styling because it has a unique appearance inside and out, which separate's it from others in it's class. Taillights, like the look but need more style colors to go with all car colors. I would like more options included such as fog lights, led lighting and push button start/ keyless entry. I think Chevy is behind it's competitors in this area. Also more unique accessories made available to accessorize your car... car under lighting, like Nissan. In order to compete, you need to be the best in cost, quality, styling and performance. In order to gain customers, you have to earn them. First get them in the door. Chevy has to be competitive in pricing and leasing and have tools in place to allow customers to change lease programs to Chevy from the competition. Also with no additional out of pocket to make that switch. If it is going to cost me more money to change from one brand to the other, then why do it!